Course Detail (Course Description By Faculty)

What might be possible if we combine the best of artistic creativity and expression with the best of business innovation and entrepreneurship? The class begins with this question, followed by an examination of each realm and their potential for convergence. Through video-based case studies, in-class exercises, readings, and group projects, students will explore commercial and civic possibilities at the intersection of art and business. Guest speakers will include artists, entrepreneurs, and scholars whose work foregrounds the value of artistic enterprise. The culminating assignment will be to develop a plan, prototype, and pitch for a new for-profit or not-for-profit venture. 

To learn more about out the class from Booth students who have taken it in previous years, watch this video. 

Up to 28 students will be accepted to the class by application. The selection process will aim to ensure a variety of experiences and perspectives. Preference will be given to: 1) students who have taken the Arts Leadership Class and/or have an arts background; 2) students who have taken entrepreneurship classes and/or who have experience in business innovation.  However, any student with an interest in the subject matter is welcome. Applications deadline is in February 2027.Cannot enroll if BUSN 42726 taken previously. 

Grades will be based on in-class participation and exercises (25%), a video case-study due at the mod-term (25%), a final group project (25%) presented at the class class session, and a final portfolio (25%) due during exam week.