The goal of this seminar is to familiarize students with the marketing literature and develop the process of generating research ideas. Each class will involve student presentations of preassigned papers followed by a class discussion. The focus of the discussion will be on the topic and research question and not on the methodological approach.
PhD Students Only.
Based on class participation and a final research proposal. No provisional grades.
Description and/or course criteria last updated: June 12 2026
