Course Detail (Course Description By Faculty)

The Business of Pharmaceuticals (33351)

This course introduces key contemporary and emerging issues in the US healthcare and pharmaceutical industry. Part I provides (a) a grounding in the industry’s institutional features, in particular the role played by the Food and Drug Administration (FDA) in regulating the sector, (b) an overview of key stakeholders involved in drug launch and commercialization, and (c) each stakeholders economic incentives in this competitive market. Once students understand the landscape, stakeholders, and incentives, Part II will turn to (a) the interplay between the stakeholders, (b)  the current and anticipated changes to this highly dynamic industry, and (c) focus on recent Policy updates, emerging product categories, and a critical consideration of the future of healthcare delivery and payment in the US.

No MiM students. 

The main course textbook (optional) is Campbell, J. J. (2008) Understanding Pharma: The Professionals Guide to how Pharmaceutical Companies really work, Pharmaceutical Institute, Raleigh.

Additional weekly readings listed in syllabus.

Case Write-Ups (50%)
Students will be required to respond to questions for 3 of 5 case prompts. Students may work individually or in teams of two to respond to the cases. 

Discussion (20%)

Students will be offered opportunities to participate in discussion in each class. This will be graded on their level of preparation, the clarity of contributions and the attention to and engagement with the topic of discussion.

Final Exam (30%)

Students will be given an in person exam with combination of multiple choice and short answer questions.
 
  • No auditors
  • No pass/fail grades
Description and/or course criteria last updated: September 28 2026
SCHEDULE
  • Autumn 2026
    Section: 33351-81
    M 6:00 PM-9:00 PM
    Gleacher Center
    206
    In-Person Only

The Business of Pharmaceuticals (33351) - Qato, Ream>>

This course introduces key contemporary and emerging issues in the US healthcare and pharmaceutical industry. Part I provides (a) a grounding in the industry’s institutional features, in particular the role played by the Food and Drug Administration (FDA) in regulating the sector, (b) an overview of key stakeholders involved in drug launch and commercialization, and (c) each stakeholders economic incentives in this competitive market. Once students understand the landscape, stakeholders, and incentives, Part II will turn to (a) the interplay between the stakeholders, (b)  the current and anticipated changes to this highly dynamic industry, and (c) focus on recent Policy updates, emerging product categories, and a critical consideration of the future of healthcare delivery and payment in the US.

No MiM students. 

The main course textbook (optional) is Campbell, J. J. (2008) Understanding Pharma: The Professionals Guide to how Pharmaceutical Companies really work, Pharmaceutical Institute, Raleigh.

Additional weekly readings listed in syllabus.

Case Write-Ups (50%)
Students will be required to respond to questions for 3 of 5 case prompts. Students may work individually or in teams of two to respond to the cases. 

Discussion (20%)

Students will be offered opportunities to participate in discussion in each class. This will be graded on their level of preparation, the clarity of contributions and the attention to and engagement with the topic of discussion.

Final Exam (30%)

Students will be given an in person exam with combination of multiple choice and short answer questions.
 
  • No auditors
  • No pass/fail grades
Description and/or course criteria last updated: September 28 2026
SCHEDULE
  • Autumn 2026
    Section: 33351-81
    M 6:00 PM-9:00 PM
    Gleacher Center
    206
    In-Person Only