Course Detail (Course Description By Faculty)

Behavioral Science Research Methods in Marketing (37907)

This course will focus on both the philosophical and practical questions involved in conducting behavioral research for academic publication. We will discuss specific research methodologies, best practices and current controversies in research methods. The course assumes prior training in statistics, and the goal of the course is to bridge the gap between formal statistics and day-to-day research practice. The course will provide training in commonly used methods as well as develop your intuition for the logic underlying statistical practice, and when that logic is being violated.
PhD students only. Undergraduates require instructor consent. Non-Booth Masters & PhD students may enroll through the online request poll.
  • PhD - students only
  • Allow Provisional Grades (For joint degree and non-Booth students only)
  • Early Final Grades (For joint degree and non-Booth students only)
Description and/or course criteria last updated: August 07 2025
SCHEDULE
  • Winter 2026
    Section: 37907-50
    TH 9:00 AM-12:00 PM
    Harper Center
    3A - Seminar Room
    In-Person Only

Behavioral Science Research Methods in Marketing (37907) - Urminsky, Oleg>>

This course will focus on both the philosophical and practical questions involved in conducting behavioral research for academic publication. We will discuss specific research methodologies, best practices and current controversies in research methods. The course assumes prior training in statistics, and the goal of the course is to bridge the gap between formal statistics and day-to-day research practice. The course will provide training in commonly used methods as well as develop your intuition for the logic underlying statistical practice, and when that logic is being violated.
PhD students only. Undergraduates require instructor consent. Non-Booth Masters & PhD students may enroll through the online request poll.
  • PhD - students only
  • Allow Provisional Grades (For joint degree and non-Booth students only)
  • Early Final Grades (For joint degree and non-Booth students only)
Description and/or course criteria last updated: August 07 2025
SCHEDULE
  • Winter 2026
    Section: 37907-50
    TH 9:00 AM-12:00 PM
    Harper Center
    3A - Seminar Room
    In-Person Only