COURSE DESCRIPTION
User Experience Design for Intelligent Product-Service Systems analyses how modern consumer offerings increasingly integrate physical products and digital services to create unified, seamless user experiences across multiple touchpoints.
The course emphasizes the importance of multidisciplinary collaboration between business, technology, and design, and outlines tools and processes to integrate human-driven innovation in small or large organizations.
In class teamwork exercises, students familiarize themselves with tools and frameworks like user personas, experience modeling, trend analysis, system architecture, and scenario-making.
Anticipating how Agentic AI capabilities will become part of these systems, the course engages students in scenario-making exercises, to design innovative, intelligent product-service systems of the future, where AI technology enables effective, pleasurable user experiences, to provide tangible, ethical benefits to users/consumers.
In particular, the course will consider user experiences in 4 domains: health/fitness, urban mobility, self-expression, and entertainment.
LEARNING OUTCOMES
The goal of the course is to envisage future, innovative, intelligent, integrated product-service offerings, and develop an interdisciplinary method to design satisfactory user experiences.
The course addresses competences that can be applied to product managers, tech leaders, and top management.
From this course, students will learn to:
- Understand product/service systems, integrating physical and digital experiences
- Assess the business value of positive, efficient, pleasurable user experiences
- Use tools and processes to develop human-driven innovation
- Integrate multi-disciplinary teams comprising business, engineering and design in small to large organizations
- Envisage future product/service systems based on agentic AI, to enable innovative user experiences
COURSE FORMAT
The course has a hands-on, interdisciplinary, creative format, combining the perspectives of Experience Design, Technology Innovation, and Business Disruption.
The course has a combination of lectures, teamwork in class, and individual homework.
TEAMWORK CLASS PROJECTS
Students will be graded by the faculty at a large percentage on their overall performance on the group projects.
Process and creativity will be balanced. Individual work and teamwork will be evaluated both in the use of tools and processes and in generating inspiring results.
The faculty cares about the quality of your work on the project itself, the way in which you work within a multi-disciplinary group, and the documentation and presentation of your team’s work product.
The faculty’s primary concern is that all team members have meaningful tasks, and that students deliver on these tasks for the team. First, teams have responsibility to assign tasks to all members, and to make sure everybody is engaged and actively participating. members and determine, on a weekly basis and as a team, whether these tasks were fulfilled, culminating with a brief weekly report submitted to the faculty. Failure to complete tasks appropriately will negatively impact grades. Second, each student will be asked to candidly evaluate your team members.
