This is a graduate seminar for Ph.D. students interested in behavioral science. The course will be divided into two parts. The first part (taught by Professor Fishbach) will focus on motivation research, and will consider how people decide what goals they want to achieve (goal setting), what people do in order to achieve their goals (goal striving), and will critically assess diverse psychological theories of motivation. The second part (taught by Professor McGill) will examine current topics at the intersection of consumer and behavioral research, drawing from “Research Curations” (collections of related articles) offered by the Journal of Consumer Research.
PhD students only.
Grades will be based on class participation, oral presentations and one or two papers.
- No auditors
- No pass/fail grades
Description and/or course criteria last updated: June 05 2024
