The ability to articulate your ideas and convey them in a compelling way is a skill that will make you more effective throughout your career. This new, highly practical 100-unit course offers a comprehensive approach to presenting your ideas effectively and using them to win over various professional audiences. We’ll learn analytical tools and processes, and practice deploying them in a range of situations, from video and podcasts to conference calls, one-on-one meetings, in-person presentations and speeches. We’ll critique each other’s work, which should improve your ability to persuade, to analyze others’ communication, as well as to handle and learn from criticism. You should emerge a better writer and presenter, comfortable communicating your narrative whatever the medium. This course combines for the first time the insights, techniques, and frameworks from two courses formerly offered as stand-alone 50-credit options: Persuasion: Effective Business Communication and Persuasion II: Influence Through Narrative. It is designed for students who have never taken either of these classes.
